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Concept work, self-initiated
Camellia
Camellia is a luxury brand identity concept created for a high-end jewelry house with a strong connection to fashion and Fashion Week culture. The logo combines refined typography with an elegant floral symbol to communi
BrandingPrint
Drawn2026
The Camellia identity was designed to represent a premium jewelry brand positioned between fine jewelry and high fashion. Inspired by the elegance of the camellia flower, the visual direction uses delicate botanical forms, sophisticated typography, and a minimalist luxury aesthetic.
The logo is intended to work across jewelry packaging, boutiques, invitations, editorial campaigns, and Fashion Week presentations. The overall identity focuses on creating a distinctive and elegant presence that feels timeless, feminine, and suitable for an international luxury market.
