Landing page
10 to 15 working days
- Web design included
- Included
- The build included
- Included
- Templates
- One template
- Copy laid in and proofed
- Direction only
- An admin you can edit
- Not included
- Pages included
- 1 page
- Revisions
- Two rounds
One piece at a time
You do not have to start with a website
The smallest things here are bought one at a time: a single social design is €120, and a minute of editing on footage you already have is €290.
Pricing
The number you agree is the number you pay
Every project is scoped before it starts. If we underestimate something, that is our problem rather than a change order on your invoice. Anything you add after that is quoted before it is started.
All three sizes are the web design and the build together, drawn and built by us.
| Landing page2.90010 to 15 working days | Small site6.90020 to 30 working days | Full buildfrom12.6008 to 12 weeks | |
|---|---|---|---|
| Web design included€1.500 bought on its own | Included | Included | Included |
| The build included€1.600 bought on its own | Included | Included | Included |
| TemplatesA genuinely different layout | One template | Up to two templates | Four templates and up |
| Copy laid in and proofed | Direction only | Included | Included |
| An admin you can edit yourselfFrom €1.400 bought on its own | Not included | Included | Included |
| Pages includedPages you enter in the admin are free | 1 page | 6, up to 15 | 12, up to 20 |
| RevisionsOne consolidated set of changes a round | Two rounds | Two rounds | Two rounds |
| Start here | Start a project | Start here |
All three include structure and copy direction, visual design, a build written from scratch rather than assembled from a theme, SEO and structured data and an accessibility pass. Customer logins, payments and business logic are quoted separately.
When the clock starts. Every one of those times runs from the day your words and pictures reach us, not from the day the invoice is paid. What we need from you is listed before anything begins, and the delivery date is written down once it is all in.
Past what a column carries. Each date above belongs to the scope in its own column, not to the cap underneath it. A further template adds about 4 working days and so does every ten further pages, and that moves the date as well as the price. A full build carrying all 20 pages sits at the far end of 8 to 12 weeks, not the near one. A price and its date cover one language. A second one is a locale layer, a switcher and a duplicate check at every breakpoint, so it is scoped and quoted before it starts rather than assumed.
Where the numbers come from. The landing page is 27 hours of work, the small site 65 and the full build 120 at the least. Each price is those hours at €105 an hour and nothing else, so 27 hours is €2.835, rounded up to €2.900; 65 hours is €6.825, rounded up to €6.900; 120 hours is €12.600 exactly. It is arithmetic you can check rather than a figure picked to look right, and €105 is the German AGD tariff rate for this work rather than a premium on top of it. Full usage rights come with that rate, with no separate licence fee on top, which is how the same tariff is usually billed. The small site and the full build carry the content admin inside those hours. On its own it is from €1.400, and on the small site it accounts for 35 percent of what separates it from the landing page.
The cheap end of the European range is theme assembly, billed at €20 to €40 an hour, which is a different product from a build written from scratch. We do not publish a figure for how far under the market these prices sit, because you would have to take our word for the market. The AGD tariff is a published document, the hours are written above, and the multiplication is yours to check.
All prices exclude VAT. A 30 percent deposit to start, the remaining 70 percent on handover.
Count it yourself
How many pages do you actually need?
Every package carries a number of pages, and the time on it covers that number. Past that, a page built from a layout the site already has is €190, a layout the site does not have yet is €2.200, and both add days to the date. Move the handle to see the number before you talk to us.
Bought on its own, each discipline is a floor rather than a price, and each is dearer than its share of a package. That is the whole reason the packages exist.
Web design and build together: two layouts, with six pages laid in by us to start.
Fixed6.900
six pages, all included
6 pages included15
That count is the pages we lay in for you. Every small site, by page carries a content admin, so the pages you enter there yourself cost nothing.
The handle moves pages only, and fifteen pages is the ceiling, set by scope rather than price. A layout the site does not have yet is €2.200 on top, up to the fourth.
At 4 templates the job becomes a full build: 12 pages laid in rather than 6, and 55 hours more work. The step is €5.700 rather than €2.200, a little under those hours at €105 because the small site was rounded up first.
- Each further page
- 190
- A layout the site does not have
- 2.200
The handle counts pages, not layouts. A page reuses a layout the site already has, so it is €190. A section the site has never had is a new layout at €2.200 inside a build, and the third tab prices layouts on their own if you are bringing your own developer.
Start with this
A page here means one more page of an existing layout. A section the site has never had is a new template at €2.200, and the scoping week settles which of the two you are asking for.
Two ways, never a camera
Video, priced by the length of the cut
Either you send the footage and we cut it, or the footage is your website and we make it ourselves. Neither one is a shoot: there is no crew, no camera and no location in any of these prices.
Below is the first of the two. You send the material, we cut it, grade it, level the sound and lay in titles and captions. What sets the price is the length of the finished film, and it moves in bands rather than by the minute, so a film of two minutes costs what a film of three minutes costs.
A single short film. Grade, titles and captions included. Up to 30 minutes of footage supplied; more is quoted on the rushes
Fixed290
One finished film, up to 1 minute
A film that runs the full 1 minute works out at about €290 a minute, and that rate falls with every band up. A shorter cut of the same footage costs what the band costs, since what you are buying is the film rather than the hours spent on it.
Past 1 minute the next band starts at €700.
- Up to one minute
- 290
- Up to three minutes
- 700
- Up to ten minutes
- from1.500
- Each platform cut
- from130
A cut sized for one more platform is from €130, on top of the film rather than instead of it. Work that repeats is priced by the month, from €1.300 / month: five short films a month, cut from footage you supply. Anything past ten minutes is quoted on the footage.
Start with this
What you are buying is the edit. There is no crew, no camera and no location in this price, and music is licensed in your name so the licence stays yours.
Or a promo of the site itself
Here you send no footage, because the material is your website. We record it, desktop and mobile, then build the promo around that capture: motion, device frames, grade, titles and captions. Still no camera and still no crew, so what changes against the edit above is only that the footage is ours to make. One master is included and a version sized for another platform is from €130, the same rate as above, since it is the same work.
The launch film. The whole site, desktop and mobile, in one cut. A version sized for another platform is priced on its own line. Up to 6 screens recorded, desktop and mobile. A larger site is quoted before it starts
Fixed790
60 seconds, cut from your own site
Recording the site takes about the same time whichever length you pick, so the short ones cost more by the second and the long ones less: 6 seconds works out at €37 a second against €13 at 60. A minute of your own footage edited is €290, and the same minute made from your site is €790, because there the footage is ours to make.
Start with this
Best bought with a build, since the site has to exist before it can be filmed. We can record a site we did not make, and it takes longer to find what is worth showing.
Before you ask
Questions we get every time
Everything people usually want settled before starting. If yours is not here, ask. Every message gets an answer from the team, not a form reply.
A landing page is €2.900, a small site of up to two templates is €6.900 with the content admin included, and a full build of 4 templates or more starts at €12.600. The price is agreed before any work begins and it does not move. If we underestimate the job, that is our problem rather than a change order on your invoice. Anything you add later is quoted and approved before it is started, at €105 an hour. If the scope is not clear enough to price yet, we start with a scoping week at €3.150, 30 hours on your project and nothing else. The fee comes off a small site or a full build booked within 60 days of the scope landing.
A template is a layout, not a page. The same structure with different words and pictures is the same template. Different sections in a different order is a new one. Headers, footers, the 404 page and your privacy and terms pages are part of the job and never counted. The one that surprises people: a listing and the thing it links to are two templates rather than one, so a blog index and an article, or a portfolio grid and a case study, are two each. Both numbers are priced, because drawing a layout and filling a page are different work. Up to two templates with 6 pages is €6.900, and four templates and up with 12 pages is a full build from €12.600. Past that, a page built from a layout you already have is €190 and a layout the site does not have yet is €2.200. On a small site or a full build that page charge is only for pages we lay in, since the admin is included in both and anything you enter there yourself costs nothing. So a 15 page site on 2 layouts is €8.610 rather than a full build. Past 15 pages it is a full build and priced as one, and so is the fourth layout: a small site carries 2, so 2 further layouts reach 4, and reaching 4 is the boundary rather than passing it. If you are not sure how many your site needs, working that out is what the scoping week is for.
Then it gets its own number rather than being squeezed into one of these. The packages cover websites built from templates. Customer logins, payments, dashboards and anything with business logic behind it is work we do, and it is quoted separately because the size is set by what the software has to do rather than by how many layouts it has. That is also why the full build says "from €12.600" and not a flat figure: it is a floor. A scoping week at €3.150 is how the real number gets worked out. The fee comes off a small site or a full build booked within 60 days of the scope landing.
It depends on the size. A landing page takes 10 to 15 working days, a small site 20 to 30 working days, and a full build 8 to 12 weeks. Each of those covers the scope the package carries, so four templates and up with 12 pages is the 8 to 12 weeks job. Anything past that moves the date as well as the price: a further template adds about 4 working days, and so does every ten further pages. The date moves further than the hours do, because pages wait on your words and pictures rather than on us. A site of 20 pages lands at the far end of 8 to 12 weeks rather than the near one, and we will not write down a date we cannot hold. Those are working times from an agreed scope, so a project with content still to be written or photographed starts when that is ready. You get a dated plan before we start, and we tell you the moment anything threatens it rather than at the end.
Often, yes. We can work inside an identity and a design system you already have, or pick up a codebase someone else started. Design and build are also sold on their own if you only need one of them, from €1.500 for the design and €1.600 for the build. We will say honestly if we think a foundation needs replacing rather than extending, and why.
You do. Designs, source code, repositories and accounts are all transferred on final payment. There is no licence back to us and nothing that keeps you dependent on us to run it.
Yes, and in three shapes, so you are not forced into a subscription to get one poster. By the piece: a single design is €120 on its own, and the rate falls again at the second, the sixth and the eleventh. By the pack: €460 for 5, €835 for 10 and €1.515 for 20, which works out at €92, €84 and €76 a piece, and packs never expire. Every month: €780 for 10 a month, and €1.380 for 20, which is the usual pace for a company posting most weekdays. Month to month a plan is only 7 to 9 per cent under the same count in a pack, so take one for the reserved capacity and the term discount rather than for the headline: at 12 months, 20 a month is €1.260, about €63 a piece against €76 in the pack of 20. Past 20 a month there is no larger plan, and the reserved day at €760 is not one in disguise: a pack or a plan buys volume, drawn in the order the work is briefed, while a day buys speed, a whole working day held for you with 6 pieces drawn the same day rather than queued. That is €127 a piece against about €71 a piece at the top of the ladder, and what separates the two figures is a place in the queue, not the drawing. A piece is one design sized for 1080 x 1350 feed, 1080 x 1920 story, 1200 x 628 ad, with two revision rounds and the source files. First draft within 2 working days of a brief, however many pieces that brief carries, and the clock pauses while a brief or a round of feedback sits with you. On a monthly plan what you do not use does not roll over, because you are reserving time rather than banking favours, and a piece past the count is €68, up to 3 a month. Before a month to month plan there is a template kit at €490, waived if you commit to 3 months or more, and not needed at all if we already made your identity. A pack never needs it, since a pack is drawing rather than reserved capacity. That kit is the whole reason this works: the first post is a design decision, the fiftieth is a variant of something that already exists, and you should not pay for it twice.
Ongoing care is optional and comes in four sizes, because keeping a marketing site patched and keeping software with logins behind it running are not the same job. Essentials is €65 a month for patches, backups and uptime monitoring, with no change hours, so changes are billed by the hour as they come. A site is €170, which is essentials plus one hour of changes a month. An application is €650, which adds dependency updates, error monitoring and five hours. Priority, from €1.460, adds an agreed response time and twelve hours. Each tier says exactly how many change hours it carries, none at all at the entry tier, rather than selling a vague promise, and anything past the block is quoted at €105 an hour before it is started. The handover is complete whether you take care or not, you can start later or stop whenever you like, and a system somebody else built goes through a scoping week first. It is the site's own upkeep, separate from the design retainer above.
Every month, not every project
Social and promo, produced at your pace
Instagram, Facebook, LinkedIn and the ad sets that go with them, drawn from a template kit built once so the fiftieth piece takes minutes rather than hours. You reserve a volume for the month and we keep that time free for you.
A piece is €120 on its own, and the rate falls again at the second, the sixth and the eleventh. At 5 that averages €92 a piece, and the next one costs €75. What you buy never expires.
Or reserve the time, by the month or by the day
per month, €78 a piece
First draft within 2 working days of a brief, however many pieces that brief carries. The clock pauses while a brief or a round of feedback sits with you
per month, €69 a piece
The usual pace for a company posting most weekdays. First draft within 2 working days of a brief, drawn as a set rather than one at a time
per day, booked when you need it. The terms above do not move this price
A whole working day held for you, 6 pieces drawn the same day rather than queued. A booked date rather than a same day request, which is what the rush surcharge buys and why that route is cheaper
The ladder and the reserved day are different products, so the two per-piece figures are not an argument with each other. 60 pieces on the ladder is €4.235, about €71 a piece, and they are drawn in the order they are briefed with a first draft in two working days. A reserved day is €760 for 6 pieces, about €127 a piece, drawn the same day rather than queued. The ladder buys volume, the day buys speed, and the gap between those two figures is the gap between a place in the queue and a cleared calendar.
Included in every piece
Not included, in any piece, pack or plan
Packages at this price often fold the writing and the posting in. We do not, at any count and on any term. We draw the work, you own it and you publish it. If you want the words written or the calendar run, say so at the brief and we will point you to people who do that properly.
The first month starts with a template kit at €490, unless we made your identity, in which case the system is already yours and the kit is not needed. Unused pieces do not roll into the next month, because you are reserving time rather than banking favours. A piece past the count is €68, up to 3 a month, quoted before it is started, and past that we move you to the next plan or to reserved days, whichever costs you less. The terms above are the only discount there is, 5% at 3 months and 8% at 12 months. If you would rather not commit at all, buy a pack instead and it never expires: €460 for 5, €835 for 10 and €1.515 for 20.
What these words mean
One design, sized for 1080 x 1350 feed, 1080 x 1920 story, 1200 x 628 ad, with two revision rounds and the source files yours on delivery. First draft within 2 working days of a brief. A further size, or a looping export of one already approved, is €32.
The ladder bought in advance. It never expires, there is no monthly minimum, and it does not reserve calendar time: a pack buys pieces, not a place in the week.
€210. One idea across six placements, priced on the concept rather than the file. It is its own line rather than a draw against a pack or a plan.
An agreed count each month, drawn as a set rather than one at a time, with up to 3 extra pieces at €68, the same rate as the deepest rung of the ladder. Month to month it is barely cheaper than the same count bought as a pack: 10 a month is €780 against €835 for the same count in a pack, 7% under it. 20 a month is €1.380 against €1.515 for the same count in a pack, 9% under it. What the plan buys instead is capacity reserved in the week, so the count you agreed has a slot waiting rather than joining the queue behind whatever came in first, and the term discount, which at 12 months takes 20 a month to €1.260, about €63 a piece against €76 in the pack of 20. Unused pieces do not carry over.
€760 for a whole working day held for you, 6 pieces drawn the same day rather than queued, so about €127 a piece against €71 at the top of the ladder. You are buying the day, not the drawings, and the terms do not move it.
Charged once per request, covering up to 3 pieces briefed together, then €45 for each further piece the same day. Weekdays only, and ask before eleven in the morning, Central European Time. One request a day, first come first served, so a Friday request is delivered on the Friday.
Eleven in the morning, Central European Time, with the brief and the assets already in hand. Sold to the Americas it is the same product overnight: brief it at the end of your day and it is waiting at the start of the next.